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More than a themed street, Hollywood Blvd represents a cultural entertainment ecosystem that blends storytelling, hospitality, live entertainment, retail, dining, and immersive guest interaction into one integrated destination experience. By combining authentic retro aesthetics with world-class entertainment operations,

 

GTRH intends to position Hollywood Blvd as one of the most memorable experiential entertainment districts within the broader GTRH ecosystem.

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Visitors will not simply walk through Hollywood Blvd.

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They will feel as if they have stepped back into one of the most iconic entertainment eras in modern history.

HOLLYWOOD TOWN IN KOREA | 2031

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Where the Golden Age Comes to Life

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Step into a beautifully reimagined world inspired by the glamour, excitement, and timeless charm of Hollywood during the 1950s and 1960s.

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GTRH’s Hollywood Blvd is designed as a living entertainment district where guests are fully immersed in the atmosphere of America’s golden entertainment era — featuring vintage architecture, neon-lit streets, classic automobiles, retro cafés, jazz lounges, theaters, music venues, and immersive street performances.

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This destination is not intended to be a static themed environment.

It is designed as a dynamic, interactive experience where every guest becomes part of the story.

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Throughout the boulevard, international cast members and performers dressed in authentic 1950s–60s fashion and hairstyles will actively interact with visitors, creating a vibrant and emotionally engaging atmosphere reminiscent of classic Hollywood and Las Vegas entertainment districts of the past.

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Guests will encounter:

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• Vintage-style performers and entertainers

• Live swing, jazz, and rock’n’roll performances

• Classic American diners and retro cafés

• Luxury boulevard shopping experiences

• Immersive street shows and seasonal festivals

• Classic car parades and cinematic photo zones

• Nighttime neon entertainment experiences

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Hollywood Blvd is carefully designed to evoke nostalgia while delivering a modern premium entertainment experience for global visitors.

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The district aims to create:

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• Emotional connection through nostalgia

• Multi-generational visitor appeal

• Extended guest stay duration

• High social media engagement

• Increased nighttime economy activation

• Strong repeat visitation potential

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